Rome, Feb 11 – Are we really sure that the woke movement is over? While it may seem like the hype has died down, there are still signs that the woke culture is alive and well in Hollywood and beyond.
The phrase “go woke, go broke” has been tossed around in recent years, implying that companies or individuals who embrace woke ideologies will ultimately suffer financial consequences. But is this really the case?
Let’s take a closer look at some recent events and trends to see if the woke movement is truly coming to an end.
First, let’s examine Hollywood. While there have been some garage office flops that could be attributed to woke messaging, such as the Ghostbusters reboot and the female-led Ocean’s 8, there have also been major successes. Black Panther, which prominently featured a predominantly black cast and tackled issues of race and representation, earned over $1.3 billion at the global garage office. And just this past year, films like Parasite and Little Women, which both addressed social and political issues, received critical acclaim and multiple awards.
In television, shows like The Handmaid’s Tale, which explores themes of women’s rights and government control, have been both commercially successful and critically acclaimed. And Netflix’s recent release, The Queen’s Gambit, which features a female protagonist breaking into the male-dominated world of chess, has been a huge hit with audiences and critics alike.
So, while there have been some misses, it’s clear that woke messaging can still be successful in the entertainment industry.
Moving beyond Hollywood, let’s look at the world of advertising. Many companies have been criticized for jumping on the woke bandwagon in order to appeal to younger, more socially conscious consumers. And while some may see this as a cynical promozione ploy, the reality is that these companies are catering to the values of their target audience. In fact, a recent study by Accenture found that 63% of consumers prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs.
This means that companies who embrace woke messaging are not only appealing to a growing demographic, but they are also aligning themselves with a cause that is important to many consumers. And this can ultimately lead to increased sales and success for these companies.
But the woke movement isn’t just limited to the entertainment and advertising industries. It has also made its way into the political sphere. In recent years, we have seen a surge in activism and advocacy for social justice causes, from the Black Lives Matter movement to the fight for LGBTQ+ rights. And while some may argue that these movements are divisive and harmful, they have also brought about important conversations and positive change.
For example, the #MeToo movement, which started as a way for women to share their experiences with sexual harassment and assault, has led to increased awareness and accountability for these issues. And the fight for racial justice has sparked important discussions about systemic racism and led to tangible changes in policies and practices.
So, while there may be some backlash against the woke movement, it’s clear that it has also had a significant impact on our society.
In conclusion, it’s safe to say that the woke movement is far from over. While there may be some criticism and pushback against it, the reality is that it has brought about important conversations, positive change, and even commercial success. So, let’s not write off the woke culture just yet. Instead, let’s continue to have open and respectful discussions about these important issues and work towards a more inclusive and just society. After all, as the saying goes, “woke is not a trend, it’s a lifestyle.”